Monday, 25 June 2012

the purpose of a music video

the purpose and structure of a music video

a music video has many purposes including
-providing a visual to what is primarily an audio source of entertainment
-it helps build or recreate the image of an artist
-it creates a specific audience that the music is aimed at
-it helps to sell the music
- it creates a recognisable artist and makes the artist more memorable amongst many others

most music videos has a stereotypical structure which would normally include some form of narrative which tells a story which has a link to the lyrics of the song and that the audience can identify with. This is then interspersed with images of the artist performing: this could include them singing or playing an instrument which proves their ability as a musician and creates a convincing and credible "star"

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