John Mayer Digipack analysis

This is the cover and one of the inlays of John Mayer's album "Room for Squares". Compared to the last album of his tht i looked at you can see that this one has a much brighter color pallete using orange and yellow tones. On the front cover there is no eye contact with the camera which is not challenging to the audience. He is also dressed very casually making him seem very relaxed and laid back. Also Mayer is featured in the left third of the screen which again does not challenge the audience. He is sitting down which adds to the relaxed approach of the cover. His guitar is featuerd which imidietely links the artist to the Indie genre. The division of the cover into smaller squares links to the title of the album "Room for Sqaures" and creates an interesting way of dividing up the page. The black emboldened writing contrasts with the stark white backgroud that it has been placed upon but lso contrasts with the warmer yellow color scheme that is seen throughout the rest of the digipack.

The inlay includes thankyou sections which helps the artist connect with their audience and maybe even thank them for buying the record. The photos follow the color scheme and again the guitar is featured. The overlapping photos creates a square linking wit the title. However in the lower photo we see Mayer directly adress the camera but in a playful way with a slight smile so again this is not challenging the audience. The lighting in the photos seems natural and bright which is more suggestive of happiness.

This is the back cover of the album. Again we see the black writing on the plain white background which makes the song titles easy to read. The squares that can be seen make up the shape of the periodic table which links to science. This I think implies that there is a science to art and music but also includes the sqaures that are mentioned in the title of the album. Even the colors match those of the color scheme. The legal small print on the album is inbetween the two sections of the table where there would normally be writing on a scientific version of the table.This creates an almost accurate representation of the table. However the squares are empty which creates a simpler and more basic pattern and almost reflects the pattern on the cover of the album. The barcode is situated in an unuasual place (we would expect to find it at the bottom of the cover somewhere). This may be so it does not interfere with the table of sqaures that we see.  

This is the CD artwork and again shows the periodic table but this time in its entirity with all the elements being labelled in the boxes. Also although the orange keeps the color scheme it is brighter and less soft and against the black background creates a greater contrast. The text is also in orange making it stand out against the black background. The black background itself creates contrast witht the rest of the album which contains very little black. Even though this is the case it does not create sadness as one may thinks. The website is displayed on the disc showing the other platforms that the music can be consumed on. There are also lables and small print round the bottom of the disc which confirm its credibility as a CD