Dyer suggests that "stars are manufactured images" and one way this image is manufactured is through album artwork
This CD cover shows Florence as obviously female and of an older generation. The flowers and birds in the background indicate a natural environment and make her seem more innocent. The loose tousled hair gives a sense of relaxation and the fact that she is not looking at the camera and is almost seen as sleeping emphasises this. Her clothing is quite transparent and as well as the lungs being a representation of the name of her album it could also suggest that she is baring all in her album and it is very stripped back. The position of her arms is very open as well showing that she is opening up to her audience. She is central in the shot and takes up the whole frame but because there is not eye contact with the camera, the audience are not challenged by her. The green color of the background accents her red hair which could be seen as different compared to the stereotypical pop star and this highlights her unique style.
The back cover of the artwork again links to the title of her album "lungs" and the black and white color scheme gives a darker image compared to the from cover. Florence once said that she 'aims to write sad songs to uplifting melodies' so more morbid back cover may represent that darker more mysterious lyrics in some of her songs.
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