This is an advert for a single rather than an album but it still shares some characteristics that we would use in our album advert.
Layout- All the features are equally spread across the page and everything is framed appropriately adhering to the rules of thirds with Bugg being displayed on the right. The layout along with the choice of sizes fro the fonts, lead your eyes down the page to be left with his website.
Color- The color scheme is very "greyscale" with not much color. It is also very minimalistic which reflects his music. The black text is bold and stands out in front of the lighter background. This color scheme also adheres to the BBC radio 1 logo which is always black and white.
Font- the font is very simple and plain and all the text is written in capitals which shows a certain determination and boldness. It makes the artist seem strong and confident.
Content- It is very simple with just one picture of the artist. He is also holding a cigarette which hints at the idea of rebellion and almost freedom which is what Indie artists often emulate. There is also very little text which means that the text that is there stands out. He is looking straight to camera which makes a connection with the audience but the profile stance adds an sense of mystery and is almost intimidating
Ed Sheeran has been a breakthrough Indie artist in 2011 and 2012 and has gained critical success.
Layout- The layout of this advert again draws attention to the artist himself. And the way the text is set out draws your eyes down the page to the legal text and the text displaying other platforms to consume his music.
Color- The colors follow the recurring theme of Ed Sheeran with the orange, black and white. This gives the artist a certain identity and makes the advert instantly recognisable. These colors also contrast well meaning that the text stands out on the page. The orange also reflects Ed's distinct ginger hair.
Font- the fonts is the same that is used across all of Ed Sheerans text and is instantly recognisable as his own. This again creates a sense of identity.
Content- The advert again is very minimalistic and simple, reflecting the simplistic nature of his music. It has a quote from a credited source which makes the album more desirable. Something that we would want to emulate in our advert. Sheeran is not looking into camera but the extreme close up of his face creates the connection with the audience and makes it more personal.
This is the 2nd album from artist Jack Johnson after his very successful debut album "In Between Dreams"
Layout- this is a slightly different layout to what we have previously seen with the page being split into two. The top half shows the cover of the album so that it could be easily found in a music store etc. The bottom half contains all of the technical details, text and legal text.
Color- the colors are all quite cold except for the pop of orange in the top left hand corner of the page. This color scheme links with the album cover and generates an overall theme between the texts.
Font- the fonts of artist is different to the rest of the text on the page. The "Jack Johnson" text is in a font that is used on all of the artists work and creates a sense of identity and makes it more recognisable. The font of the rest of the text is plainer and easier to read. It also makes the page less busy in comparison to what it may have looked like if the first font was used the whole way through.
Content- there is more text on this advert compared to others that have been looked at. It includes the name of his new single and also the different means of buying his music including 9" which is a vinyl record. Something that is becoming increasingly popular amongst Indie artist and audiences. There are also logos of record labels and websites and social media sites where the audience can learn more about the artist.
Vampire Weekend are an Indie band who have earned a loyal fan base through their unique style of music.
Layout- this is avery simple layout which hardly any features. The large image catches your eye immediately and the writing is laid out down the page with the artists name at the top.
Color- there are quite a lot of pastel colors with the yellow of her shirt and the pink background. The white writing stands out on top of this but is still in keeping with the overall softness of the advert in comparison to if the text was black for example.
Font- the font is very plain and again is written in capitals suggesting a boldness.
Content- there is very little content on the advert. The image is the cover of their album and bears no link with the band itself. There is very little legal text apart from the small print at the bottom. I think that the simplicity and boldness of the advert catches the audiences eye and is very effective
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