Video Narrative

Music videos often have a mix between the narrative and the performance. This narrative has to have some relation to the lyrics of the video.

Indie videos in particular have a connection with the lyrics and often tell a relatable story that the audience can identify with. They often tell a love story or a story of desperation.

This is evident in Ed Sheeran's music video for The A Team.

This video tells the story of a young girl caught up in drugs and prostitution. The use of a handheld camera adds to the sense of poverty that the video emulates. It is shot much like a film and follows the day of the young girl. This is something that we want to take and use to follow our artist throughout the last day from the morning to the evening. Although the story of the video may not be one that audience members can directly relate to, it is an everyday problem and highlights sadness which is a common feature of indie music.